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Tuesday, February 22, 2011

Luminary Webinar Series: Marketing and eLearning : Performance to Go: Designing m-Learning

Be sure to check out this free, one-hour webinar and Clark Quinn’s new book, “Designing mLearning: Tapping into the Mobile Revolution for Organizational Performance.” 

Performance to Go: Designing m-Learning
Thursday, February 24, 2011, 10am-11am Pacific

Mobile devices are increasingly prevalent, and more and more workers are mobile. The opportunity to capitalize on this trend for organizational learning and performance is upon us. However, to take advantage of mobile, you need a new mindset. Are you ready?

Join us for this lively and thought-provoking Training Industry Webinar, held on the Adobe Connect platform. Clark Quinn, author of the forthcoming book "Designing mLearning: Tapping into the Mobile Revolution for Organizational Performance," will present the models and concepts you need to mobile-enable your employees. We will look at a variety of frameworks that provide the grounding for mobile services, applications and solutions and we’ll arm you with information to make the most of m-learning opportunities.

In this session you will learn:
• How to think about mobile in a device-independent way
• The four core mobile capabilities
• Proven ways to take advantage of mobile
• Opportunities and issues in mobile solutions

Register today for this free, one-hour webinar, and you’ll receive a free chapter from Clark Quinn’s new book, “Designing mLearning: Tapping into the Mobile Revolution for Organizational Performance.”

The book presents principles for designing and implementing mobile learning solutions. Based upon previous mobile writing and thinking, this invaluable resource captures the resulting integrated approach and provides guidance for mobile learning regardless of device.

Designing mLearning: Tapping into the Mobile Revolution for Organizational Performance
By Clark N. Quinn  

From the Inside Flap
Mobile is a powerful new tool for supporting organizational performance, including a wide-variety of learning opportunities including innovation, collaboration, research, and design. Mobile generates new products, services, and helps solve problems. Whether providing needed tools, augmenting learning, or connecting individuals, mobile devices are empowering individuals and organizations.

Designing mLearning is a hands-on resource that presents step-by-step guidance for designing, delivering, and deploying mobile solutions, covering both the background model and pragmatic considerations for successfully navigating mobile projects. The book takes an integrated approach to mobile learning regardless of the device used. Written by Dr. Clark Quinn, a noted leader in the mLearning revolution, Designing mLearning debunks commonly held myths about mLearning, defines the myriad opportunities for mobile, contains real-world, illustrative examples, includes implementation concerns, and places mobile learning in an overall strategic plan.

Designing mLearning is written for instructional designers, developers, media experts, managers, and anyone with responsibility for supporting performance in organizations. While the focus is on the design of solutions, the book addresses the critical organizational issues to assist the larger agenda of mobilizing the organization.
 The information outlined in this groundbreaking guide can be applied across the mobile device spectrum and provides a systematic and integrated suite of conceptual frameworks to guide designers to pragmatic and effective solutions.
Publisher: Pfeiffer, March 2011.
Buy this Book

Related link
Clark Quinn’s book has a website at, where you can download the first chapter.

About Clark Quinn, Ph.D

Clark Quinn, Ph.D., leads learning system design through Quinnovation, providing strategic solutions to Fortune 500, education, government, and not–for–profit organizations
He is the author of Engaging Learning, Designing e–Learning Simulation Games.