|Photo: Patricia Pedraza-Nafziger|
|Photo: Armando Torrealba/Flickr (CC BY 2.0)|
Information Technology is needed to conduct day-to-day business, and marketing has branched out from brick-and-mortar to globalization. The integration of marketing, business, and information technology is commonly referred to as eMarketing, eBusiness, or eCommerce.
Many marketing tools today allow users to incorporate a variety of social networking applications; Wordpress is one of these tools. It can provide users with a great launching pad to begin conceptualizing their eMarketing strategy, and it can be used as a great companion tool for class projects.
While teaching a course in eMarketing, introducing tools such as Wordpress is a great way to provide students with a basic understanding of how social media can benefit businesses. Wordpress is an open-source content management system that allows plug-ins and ready-made template themes to help initiate the foundational elements of a website. Wordpress is currently one of the most popular blogging systems available today, and—best of all—it’s free! Despite the popularity of blogging, Wordpress can also be used to develop a web presence. The ease of integrating social media companion tools within a website makes Wordpress a very appealing marketing tool.
As a classroom project, whether in class or online, students can use Wordpress to build an eMarketing plan for their selected product or service. Wordpress contains easy tutorials to help guide students. Because most social media tools are free and easy to use, teachers can assign weekly tasks to help students develop a web presence for their business, integrating a number of widgets of their choice. Students can also create a blogging section for their website so they can post weekly updates describing their experience with Wordpress, in addition to social media widgets they plan on integrating within their Wordpress site. Categories of widgets available on Wordpress include Blog Stats, Blog Follow, Facebook Page Plugin, Twitter, Instagram, RSS feed, Gravatar Profile, and Follow Button, to name a few.
Patricia Pedraza-Nafziger is a self-proclaimed geek girl leading an information technology web team for a research and technology organization at the Boeing Company. She is a doctoral candidate researching internal corporate social media strategies and contributing editor for the distance-learning channel at BellaOnline – The Voice of Women.