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This article is republished from The Conversation under a Creative Commons license. Read the original article.
Gradually over the past few years, the once-ubiquitous discussions about millennials are being replaced by an interest in the new kids on the block: generation Z – or, to give them a recently assigned alias – “Zoomers” by Elodie Gentina, Associate professor, marketing, IÉSEG School of Management and Emma Parry, Professor of Human Resource Management, Cranfield University.
Photo: Business Reporter
According to most reckonings, to be genZ means you were born some time between 1997 and 2012 (although this varies depending on who you listen to – some estimates say the youngest Zoomers were born as late as 2015). GenZ is defined by the influential Pew Foundation as being:
More racially and ethnically diverse than any previous generation, and they are on track to be the most well-educated generation yet. They are also digital natives who have little or no memory of the world as it existed before smartphones.
But as with previous generations, the temptation is to lump this generation together and assume they all respond to similar experiences, attitudes and behaviours no matter where in the world they grow up.
Most notably, genZ has grown up in a digital world, saturated by technology...
As one of the most advanced digital economies in the world, the UAE also has one of the highest smartphone adoption rates at 96%. Generally, genZ in the UAE use their smartphones for an average of around three hours a day. But here we see the influence of the culture within different countries, as it is reported that some male family members limit the ability of their female relatives to access social networks, reflecting the traditional gender divisions within the UAE and affecting how people socialise and interact.
Source: Business Reporter
