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Amma Marfo, freelance writer for Adweek says, Learn like a human, scale like a machine.
“I’ve always considered myself an artist, but I was never good enough to make money with it,” BEN Group CEO Ricky Ray Butler sheepishly admitted near the end of his Social Media Week session on Thursday.
Butler’s identification with the artist is likely what fuels his enthusiasm for the power that creators have been given in our new media landscape. But, he points out, advertising has not caught up to this new empowered reality. For it to do so, Butler says, “brands need to change their perspective, rather than trying to push, or disrupt, or pull.”...
AI has to be a part of the new solution“What can AI see that a human wouldn’t” is the key question that Butler likes to surface when touting the power of AI. A major answer to that question is unstructured data, or the intangible pieces of visual, video and audio content that humans are challenged to interpret meaningfully.
Source: Adweek
