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Tuesday, June 07, 2016

Free e-Book - 5 Writing Tips to Grab Your Learners' Attention and Keep it | Allen Interactions

Take a closer look at this free e-book by Hannah Hunter below and learn how to enhance the power of onscreen text with five practical writing tips to grab your learners' attention.

Photo: Hannah Hunter
Hannah Hunter, Instructional Writer notes in the intro, "Eye-tracking studies by the Nielsen Norman Group have demonstrated that Web users, on average, read only about 28% of the words onscreen at any given time. And, might I add, that’s how little people pay attention to articles they’ve personally selected because they are, presumably, interested in them. Try not to think about how that number applies to last year’s mandatory compliance training." 

Download the eBook today

So, what can we as writers and designers do to make those 28 out of 100 words count? Or, better yet, entice our learners to read even more?

On-screen text can be a powerful tool to motivate, inspire, entertain, and educate. Instructional designers can use many tools to help make onscreen text Meaningful, Memorable, and Motivational. So, the focus of this e-book is to provide you with five writing tips to grab your learners’ attention and keep it!
Download the eBook today

Enjoy your reading!

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