Video Is The Big Trend For Email Marketing In 2017 | JOSIC MEDIA

Photo: Boyan Josic

"Content marketing continues to evolve yet the purpose remains the same; drive site traffic, which should lead to an action or sales conversion." according to Boyan Josic, Founder & Editor of JOSIC MEDIA. 

Photo: JOSIC MEDIA

While this may sound simple in theory, and there is no doubt it’s effective, it’s getting more and more difficult with the amount of noise out there competing for your target market. Making a true impact takes creativity.

To stay ahead of the competition, read and implement some of the following trends in your content marketing campaigns this year:

1. Data-Driven Content How do you know what content works best for your business?  When should you publish it? Which delivery channels are performing the best for your audience?  These are just some of the questions you should be asking yourself when preparing your campaigns, and the answers shouldn’t be guesses.  There is an unreal amount of data available for you to analyze, test and optimize your campaigns to ensure the highest impact possible.  Gather, interpret and act on all the data available to you.

2. Video Video is taking over. Reports state that 74% of internet traffic in 2017 will be video driven. Videos in an email campaign lead to 200-300% higher click-through-rates. Audiences want something that stands out, pulls them in, and connects them—video and interactive content will help your marketing efforts stand above the rest.  If you’re not taking advantage of video marketing, you can’t start fast enough!

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Source: MediaPost Communications