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Wednesday, December 06, 2017

How to learn digital marketing in 14 days | - Opinion

These days, there’s no getting away from advertising on digital channels, be it search engines, social media, apps or email. Navigate your way through the digital maze with these tips. Your ultimate guide to digital marketing.

"Digital marketing is one of the most needed skills of today’s time. With increasing internet penetration and reduction in data rates, more and more Indians are coming online and consuming more content online than ever before" reports Ankit Shukla, Co Founder & Chief Technology Officer at MyLegalWork Pvt. Ltd. 


This has unfolded new opportunities for businesses to draw these people towards their brand, services and products. 

 Every business, right from retail to movies, travel to events etc., has a dedicated budget and team for digital marketing.

While there are more resources for learning digital marketing available on the internet than you can ever imagine, it is easy to get overwhelmed by them.

With right amount of hard work, creativity, planning and genuine resources, anyone can start in this field and gain knowledge to take their business or career to the next level.

In the past few years I had used digital marketing to promote Bollywood movies, celebrities and brands. I had penned down this plan to help everyone get started in this field. I wish I had a plan like this when I was starting out in this field some years back... 

Ankit Shukla writes in the conclusion, "Going through this plan will help you get an overview of the digital marketing landscape. After this, you have to make a choice: whether to dive deeper into the ocean of digital marketing."

Digital marketing is an ever-changing field; what works today may not work tomorrow and vice-versa. To understand digital marketing is to understand the digital medium, to understand your users, to understand your company’s/client’s goal, and to piece them together to create value for everyone.
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