See also Top Shelf Picks: Best Business Books 2018.
Photo: Martin León Barreto |
Rules of Engagement
“Low key feel like books r making a comeback,” the Grammy-nominated R&B star SZA tweeted earlier this fall. She’s right. The more digital media pervades our lives, the more currency people seem to place on one of the oldest forms of media.
According to PwC’s Global Entertainment & Media Outlook 2018–2022, books are the only form of physical media whose sales are growing — and are expected to continue to grow. The big-box bookstores that dominated the retail chain in the 1990s may be contracting, but the ranks of independent bookshops are growing. All of which serves to ratify the attention we lavish on books at strategy+business.
Books require those who produce them to think deeply about their subject matter, to construct arguments and analytic frameworks carefully, and to muster mountains of data and evidence to support a contention. In short, books force their producers and readers to build and exercise their intellectual muscles.
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Source: strategy+business