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Friday, August 23, 2019

The Amazing Ways YouTube Uses Artificial Intelligence And Machine Learning | Enterprise & Cloud - Forbes

There are more than 1.9 billion users logged in to YouTube every single month who watch over a billion hours of video every day, explains Bernard Marr, internationally best-selling author, popular keynote speaker, futurist, and a strategic business & technology advisor to governments and companies. 

Photo: Min An from Pexels
Every minute, creators upload 300 hours of video to the platform. With this number of users, activity, and content, it makes sense for YouTube to take advantage of the power of artificial intelligence (AI) to help operations. Here are a few ways YouTube, owned by Google, uses artificial intelligence today...

Guillaume Chaslot, a former Google employee and founder of an initiative urging greater transparency known as AlgoTransparency, explained that the metric used by YouTube’s algorithm to determine a successful recommendation is watch time. This is good for the platform and the advertisers, but not so good for the users, he said. This situation could amplify videos that have outlandish content, and the more people spend time watching it, the more it gets recommended. 
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Source: Forbes