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Friday, April 09, 2021

Fighting Conspiracy Theories in SMs using Artificial Intelligence | Artificial Intelligence - Analytics Insight

Tech companies are using artificial intelligence to block conspiracy theories Jitarth Jadeja is a man in his early 30s. A native of Australia, he has always been interested in US politics and the stories surrounding it. Ever since the first by Adilin Beatrice, Content Analyst at Analytics Insight.

Photo: Analytics Insight
Tech companies are using artificial intelligence to block conspiracy theories. 

Jitarth Jadeja is a man in his early 30s. A native of Australia, he has always been interested in US politics and the stories surrounding it. Ever since the first time he found QAnon in 2017, he spent hours reading through or watching random videos on social media platforms that support the conspiracy theory. At a certain stage, the obsession got so worse that all he talked about was QAnon. He is not alone. Many people fall victim to conspiracy theories that are loaded in social media. But today, the scenario has bettered. Tech companies are using artificial intelligence and its applications to block or silence conspiracy theories that could lead to wrong ideology.

Conspiracy theories are everywhere today. Starting from a small group of people gossiping about the earth being flat to social media theories that strongly support coronavirus came out from a lab, everything is useless information. What once were doubtful ideas with little evidence supporting them are now near facts, thanks to social media and people who wanted to balloon it. Besides, from staying on the internet, they are jumping into the real world and causing harm and danger to whoever or whatever is thought to be the cause of the theory. But social media platforms and the companies behind them can’t leave it as it is. Henceforth, they are seeking help from technology. Artificial intelligence and its sub-technologies are being used to identify dangerous conspiracy theories. Once they are found to be harmful, the platforms delete them right away to stop the spread of misinformation...

To help social media companies, a University of California data analytics group led by professors Timothy Tangherlini and Vwani Roychowdhury has developed an automated process for spotting social media activity showing the sign of misinformation through machine learning. The data analytics group has employed an artificial intelligence algorithm to facilitate better monitoring and the prevention of actual harm prompted by online conspiracy theories. The team identified certain patterns that reflected on disjointed rumors to clear conspiracy theories. 

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Source: Analytics Insight