Nobody wants to get blasted. Commercial email marketing evolved out of
the traditional direct-mail mindset, which is all about big campaigns
sent to many, on the marketer’s schedule, not the buyer’s.
Just getting your messages to recipients is not enough; you have to give subscribers reasons to engage with those messages. This means abandoning the idea of batch and blast and entering into a relationship-oriented mindset that continuously builds engagement with consumers, one by one and over time.
Our eBook, Conversations Not Campaigns, shows you how to create individualised email conversations at scale so you can effectively engage your entire audience.
This eBook will show you:
- How to create an effective email conversation that drives actions
- How to trigger messages and adjust based on behaviours
- Why traditional "batch and blast" doesn't cut it anymore