|Photo: Lindsay Thomson|
Managing social media is a full-time job. Done well, it can deliver incredible return on investment (ROI). In a recent study by Social Media Examiner, 90% of all marketers indicated social media increased exposure for their businesses. Boosting traffic was the second major benefit, with 77% reporting positive results. When using social media as few as six hours per week, 66% of marketers saw lead generation benefits. Amongst respondents who had used social media for at least one year, 64% found it useful for building a loyal fan base.
This guide describes 10 key steps to help your marketing team get started on an engaging social media plan— one that strengthens your organisation’s online resence, drives engagement and delivers growth.
Help your marketing team get started on a successful social media plan—one that strengthens your organisation’s online presence, drives engagement, and delivers growth.
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