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Friday, September 07, 2018

Google launches machine-learning tool to help SMEs create better ad campaigns | Companies -

Ellen Tannam, Journalist says, "Google is rolling out its new Smart Campaigns business tool to all business across Ireland." 

SMEs need good ads to find success and Google says its new tool can help.
SMEs in Ireland can now take advantage of a new Google tool, which harnesses the power of machine-learning (ML) to create ads relevant to them. Based on data from information provided by the business, its Google My Business listing and its website, Smart Campaigns creates tailored ads.

Firms can choose the goals they prioritise, from incoming phonecalls to sales, store visits or website enquiries. ML technology then creates sample ads automatically within minutes. These ads can then be seeded out across Google Search and more than 3m apps and sites on display. When the campaign is set up, ML works to optimise it to deliver results prioritised by the business...

Creating successful ad campaigns Marie Davis, head of Google marketing solutions, Ireland says: “More than 99pc of businesses in Ireland are small and medium-sized. We want these businesses to focus on their core products and services, and on growing their business without having to worry about not having the resources or expertise for digital marketing.