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The book is about how habits form, what habits do, and how to change them. It's full of useful and interesting stories about business that I enjoy reading in their own right. But then there's is the psychology part of it. References to studies with small samples raise my skeptical alarms. Other studies just sound like the kind that have failed to replicate. Again, I know Duhigg as careful and thoughtful and I tell myself this when he assures the reader that many studies show the same thing.
For example, Duhigg recounts in detail a famous experiment that is alleged to show how willpower is a limited source that can be depleted.
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Source: Forbes